Privacy Policy – Dexter Bell Last updated: 4th September 2025
Welcome to Dexter Bell’s Privacy Policy.
We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, store, and safeguard your information when you engage with us through our website, phone, WhatsApp, email, or other services. As an FCA-regulated debt advice and solutions provider, we take confidentiality and trust seriously. Please read this Privacy Policy carefully so you know your rights and how the law protects
you. This website is not intended for children, and do not knowingly collect or process data from anyone under 18.
2. Important Information & Who We Are
Controller: Dexter Bell Ltd (“Dexter Bell”, “we”, “us”, “our”)
Regulator: Authorised and regulated by the Financial Conduct Authority (FCA)
Contact: Data Officer, Katrina Williams, info@dexterbell.co.uk
If you have questions about this policy, or would like to exercise your rights, please contact the Data
Officer.
You have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk,
but we would appreciate the chance to resolve concerns directly.
3. The Data We Collect About You
Personal data means any information about an individual from which that person can be identified.
We may collect, use, store and transfer different categories of personal data including:
∙Identity Data: name, date of birth, marital status, gender.
∙Contact Data: phone, email, postal address, preferred communication channel.
∙Financial Data: income, expenditure, debts, assets, employment status, benefits.
∙Vulnerability Data (Special Category): mental health status, accessibility needs,
bereavement, caring responsibilities — only with explicit consent.
∙Technical Data: IP address, browser type, device information, cookies and analytics
(including Google Analytics, Teknobu PRO Consent Management, Zoho Sales IQ & Zoho
Analytics).
∙Usage Data: how you use our website, services, and forms.
∙Communications Data: records of calls, WhatsApp, email, and form submissions.
We may also collect anonymised and aggregated data for reporting and service improvement.
4. How Is Your Data Collected?
∙Direct interactions – when you contact us via forms, calls, WhatsApp, email, or surveys.
∙Automated technologies – through cookies, analytics tools (Teknobu PRO), and tracking of
website usage.
∙Third-party sources – such as regulators, credit reference agencies, or publicly available
registers.
5. How We Use Your Personal Data
We will only use your personal data when the law allows us. This includes:
∙To provide confidential debt advice and assess eligibility for solutions such as DMPs or IVAs.
∙To communicate with you via your chosen channel (phone, WhatsApp, email).
∙To meet legal and regulatory obligations (FCA compliance, anti-fraud, safeguarding).
∙To maintain service quality and improve our website through analytics.
∙To send you updates or resources, where you have opted-in to marketing.
∙We will never send marketing about unrelated products or services. Any communication will
always relate to debt advice or resources relevant to your enquiry
We will never sell your data to third parties.
6. Legal Basis for Processing
We rely on different lawful bases depending on the purpose:
∙Consent – for vulnerability information, WhatsApp communications, or marketing.
∙Contract – to deliver debt advice and solutions.
∙Legal Obligation – to comply with FCA, HMRC and related Acts.
∙Legitimate Interests – for fraud prevention, analytics, service improvement.
7. Sharing Your Data
We may share your data with:
∙Creditors – when arranging debt solutions.
∙Service Providers – IT, analytics (including Teknobu PRO), professional advisors who
support us.
∙Regulators & Authorities – FCA, ICO, HMRC, or law enforcement if legally required.
∙Insolvency Practitioners: Where appropriate, we may securely share your information with
Insolvency Practitioner partners for the purpose of assessing IVA suitability. You will always
be informed before we do this. We will obtain separate explicit consent from you before we
share your information with them
We ensure all third parties respect your data and process it only under our instructions.
8. Cookies & Analytics
Our website uses cookies and tools such as Teknobu PRO Analytics to:
∙Improve website performance.
∙Track visitor behaviour to optimise user experience.
∙Ensure security.
∙Analytics cookies are optional and will only run if you accept them in our cookie banner
∙Non-essential cookies (such as analytics) will only be used with your consent via our cookie
banner. You can change or withdraw consent at any time.
You can manage cookies in your browser or through our cookie consent banner.
9. Data Security
We use strict security measures (technical and organisational) to protect your data against loss,
misuse, or unauthorised access. Access is restricted to staff and partners with a business need and
subject to confidentiality.
In case of a data breach, we will notify affected individuals and regulators where required by law.
10. Data Retention
We only keep your data for as long as necessary:
∙Client records: up to 6 years after your plan ends (regulatory/legal purposes).
∙Marketing data: until you withdraw consent.
∙Analytics data: typically up to 13 months.
11. Your Rights
Under UK GDPR, you have the right to:
∙Access – request a copy of your data.
∙Rectification – correct inaccurate information.
∙Erasure – request deletion (in certain circumstances).
∙Restriction – limit how we process your data.
∙Portability – move your data to another provider.
∙Object – to certain processing, including direct marketing.
∙Withdraw Consent – at any time, where processing is based on consent.
We will respond to all legitimate requests within one month.
12. Updates to This Policy
This Privacy Policy may be updated from time to time. The latest version will always be available on
our website.
